Creating a project

The standard flow: one survey file in, one augmented dataset out.

1. Upload your survey file

Go to New Project and drag your Excel survey file into the dropzone (or Click to select).

The file should be a survey export with one row per respondent and one column per question.

2. Pre-processing (optional)

If your data needs work before modeling, tick any of the pre-processing steps:

Option	What it does
Clean & reshape	Fixes rows, columns and headers
Analyze numeric fields	Snaps or drops numeric values by divisor
Normalize open ends	Normalizes open-ended answers: brands, concepts, sentiment
Creative Insights	Decomposes images into attributes
Advanced mode	Upload train & predict files separately — see Advanced mode

Each option is covered in depth in Pre-processing.

3. Pick or create a folder

Every project must belong to a folder — the basic organizational unit of your account. Old projects may still appear on the general Projects screen, but new projects are always created inside a folder. Choose an existing one or create a new one with the folder button:

The Start processing button enables once the file and folder are set.

4. Start processing

Click Start processing. The project is created and training starts automatically — you are taken to the Projects list where you can follow its progress. See Monitoring & results.